JOB SUMMARY
We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve the growth goals of our clients. You will identify needs and new opportunities and aspire to increase brand awareness and engagement. If you’re a tech-savvy trendsetting geek who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect brands with online customers.
JOB SPECIFICATION
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong relationships through social media interaction for our clients
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
ESSENTIAL SKILLS
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Demonstrable experience with SEO/SEM and social media
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
