With over 15 years of experience in advertising, Irene previously worked at multinational agencies such as McCann-Erickson, Lowe, Dentsu, Publicis and Havas, handling a multitude of clients from diverse categories. Notable among her vast experierence is the years spent with Nutricia building and sustaining Bebelac’s leadership in the Premium category of growing-up formula, as well as developing its sister brand Nutrilon Royal. She has also worked on various brands for Nestle, Unilever, Tempo Group, and Reckitt Benckinser, bringing to each project a knack for understanding the client’s business and cultivating business relationships with a personal touch.