YO BERNIAGA

BERNIAGA.com and tokobagus.com were fighting for the top spot of Indonesia’s growing online classifieds market. Tokobagus had the advantage of their strong name, but then they were bought by (and changed their name to) OLX, which provided an opportunity for Berniaga to take the lead.

How to become Indonesia’s most talked-about online classifieds portal? Make sure that every time someone talks about selling their stuff online, it’s your website’s name that’s on their lips, literally.