Meikarta is Lippo Group’s largest project in its 67-year history, a self-contained city rising to the East of Jakarta. The challenge was to break out of the property category’s conventions by not selling a block of apartments, but the vision for a new life in a brand new city. The iconic tagline, “Aku Ingin Pindah ke Meikarta” became viral and the high awareness created by the campaign helped Meikarta sell over 100,000 units at its launch.
Prapanca Dalam VI no.15
Pulo, Kebayoran Baru
Jakarta Selatan 12160
Indonesia
